Did a smart fridge ad for Apple TV+’s Pluribus drive a UK woman to psychosis? What we know

A viral Reddit post claimed a smart fridge advert triggered a psychotic episode, prompting hospitalisation and legal questions. The story spread quickly across social media and tabloids, amplifying concerns about advertising inside the home. Closer scrutiny revealed the advert was real but traced back to an earlier, unrelated Reddit post, raising doubts about how the claim originated, without fully resolving what actually happened.

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